Samantha Ruth Prabhu has secured a significant legal victory in her fight against the misuse of her identity online. The Bombay High Court on Thursday granted her interim protection, barring AI platforms, e-commerce portals and digital media entities from using her name, image and voice without permission. The court has also directed that unauthorised content featuring the actor be taken down. Hearing the suit on personality rights, Justice Madhav Jamdar found that, at first glance, the material placed before the court pointed to an infringement of Samantha's personality and publicity rights through non-consensual AI-generated deepfakes and morphed content. As per the India Today report, in his observations, the judge said, "The plaintiff's personality rights and publicity rights are protected by Article 19(1)(a) of the Constitution of India, that is, the right to freedom of speech and expression, as also by Article 21 of the Constitution of India, that is, the right to l...