Bollywood and cricket’s ultimate power couple, Virat Kohli and Anushka Sharma, are taking their star power into the fintech world as the new Global Brand Ambassadors for Pay10. The duo, known for their influence that transcends industries, will headline Pay10’s high-impact brand campaigns, kicking off with the launch of its UPI-enabled payments app in India. Bringing together charisma and credibility, Virat and Anushka are set to infuse Pay10’s digital identity with a blend of trust, innovation, and style. The couple will appear in a series of brand films, digital initiatives, and large-scale campaigns designed to mirror Pay10’s mission of making financial transactions more inclusive, effortless, and secure. For Pay10, roping in this iconic pair marks a bold move to reimagine how fintech connects with consumers. Their shared values — discipline, authenticity, and forward-thinking — align seamlessly with the brand’s promise of smooth and reliable digital experiences. Pay10 Chairman P...